Original digital art, prints, and design.

Justindeed is the art and design practice of Justin Holmes, based in Victoria, British Columbia, Canada.

Original digital art that I print locally as large format art pieces, small prints, greeting cards, coasters, and other small goods. I try to make things that I would want to own at a high level of quality. If you want something specific, please get in touch.

I create the artwork digitally, then produce it as a physical print. I use my hands to move my mouse and push the keys until art comes out of the computer. I don't use a stylus and tablet because I never learned how.

Each listing will state whether that object is unique, part of a numbered limited edition, or an open-edition print, along with its materials, dimensions, signature, and reproduction policy.

No. I create art as self expression. The process, time, learnings, and decisions that go into making each piece are just as important as the final product's visual appearance. Handing off creative decision making would deprive me of that anxious journey, so what would be the point?

I do not use generative AI to create or alter artwork. I use a computer as a creative medium, but the concepts, composition, and final decisions are entirely my fault.

The work remains on the site as part of the archive and is clearly marked Sold. Keeping sold work visible documents the body of work and gives a more complete view of the practice and evolution.

Yes, I consider selected art and design commissions. Email a description of the project, intended use, approximate dimensions, timing, and budget range so I can determine whether it is a fit.

Yes. I consider focused graphic-design projects and licensing enquiries for selected existing artwork.

Available shipping options for prints, cards, and coasters are shown in the shop during checkout. Local pickup is available near Swan Lake. For larger original work, appropriate arrangements will be confirmed before purchase is finalized.

Selected repeatable products, including greeting cards, small prints and coasters, are available wholesale. Email me for the current line sheet, pricing and availability.

A purchase transfers ownership of the physical object only. Justin Holmes retains copyright and reproduction rights unless a separate written licensing agreement says otherwise.

I usually start with one idea rather than a plan for a whole series. If a piece works, I often keep going to see what else is possible within that idea. A lot of experiments never make it past that stage.

I work mainly in Adobe Illustrator, using my own photography and occasional reference images as starting points. Early stages are messy: sketches, moodboards, collage, rough digital mockups, and a lot of trial and error while I figure out the visual language of the piece.

From there it becomes a long process of creating, adjusting, undoing, and refining until something clicks. CTRL+Z is probably my most-used tool. When a piece feels right, it genuinely makes my brain sing.

Finished work is produced locally as fine-art prints. Larger pieces are intended as unique 1/1 works, while smaller prints are currently open editions. I proof colours carefully, inspect the final prints myself, and sign and number limited or unique work as appropriate.

I’m most interested in substantial identity and branding projects rather than simply executing a finished idea. I start by meeting with the client, listening, asking questions, and learning as much as I can about the business, its goals, audience, competitors, and the space it operates in. Then I research, make moodboards, and sketch widely—usually on graph paper, and usually far more than the client ever sees.

From there I present a focused set of directions and we work together to narrow them down. I want candid feedback from the person I’m designing for, with plenty of opportunity to change course early. The process goes from broad ideas to increasingly specific refinements until the important decisions have been made and there’s nothing useful left to iterate.

The final package can extend well beyond a logo: colour systems, typography, brand guidelines, templates, stationery, presentation materials, signage, print production, and whatever else is needed to make the identity usable and consistent. I’ve been doing this for more than 20 years, I’m not precious about my ideas, and I’d rather build something that genuinely fits the client than chase whatever happens to be fashionable.